The luxury perfume house known as Amouage was launched in Oman as an international fragrance authority. It is known for its unique artistry and attention to detail that it brings to perfumery. Founded to revive the rich historical tradition of Arabic fragrances (as well as other regional traditions), Amouage has combined many rare and unusual fragrance components such as frankincense, myrrh and oud with some of the most advanced perfumery techniques available today. As one of the few remaining "true" niche luxury fragrance houses, the scents of Amouage are characterized by complexity, longevity and distinctiveness. Amouage's fragrances are each created as individual works of art, which appeal to serious perfume connoisseurists who desire depth, sophistication and exclusivity in the scents they wear.